SEO COURSE | BEGINNER TO INTERMEDIATE

Week 1: Introduction to SEO

• What is SEO & why it matters
• How search engines work (Google algorithms, crawling, indexing, ranking)
• Types of SEO: On-Page, off-page, technical, local
• White hat vs Black hat SEO
• Setting up basic tools: Google search console, Google analytics, Bing Webmaster tools

Practical Tasks:

• Set up a sample website or blog (WordPress/Wix)
• Connect it to Google Search Console & Analytics

Week 2: Keyword Research Basics

• Understanding keywords & search intent
• Short-tail vs Long-tail keywords
• Keyword research tools: Google keyword planner, Ubersuggest, Ahrefs/SEMrush (free tier)
• Finding low-competition, high-intent keywords

Practical Tasks:

• Research 20 keywords for a niche website
• Create a keyword list segmented by intent (informational, commercial, transactional)

Week 3: On-Page SEO Essentials

• Title tags, meta descriptions & header tags
• Keyword placement & density
• SEO-friendly URLs
• Internal linking best practices (silo, compression, naming)
• Using Yoast SEO or Rank Math Plugin (for WordPress)

Practical Tasks:

• Optimize 2-3 web pages or blog posts for SEO
• Analyze on-page factors with tools like screaming frog or SEO meta in 1 click

Week 4: Content Creation for SEO

• What makes content "SEO-friendly"
• Understanding E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
• Writing compelling titles & meta snippets
• Content readability & keyword integration
• Introduction to content strategy

Practical Tasks:

• Write one optimized blog post (1000-1500 words)
• Check readability & keyword optimization

Week 5: Technical SEO

• Website speed optimization (Core Web Vitals)
• Mobile friendliness & responsive design
• XML sitemaps & Robots.txt
• Canonical URLs & duplicate content
• Structured data & schema markup
• HTTPS & site security

Practical Tasks:

• Run a technical audit using Google PageSpeed Insights & GTmetrix
• Fix basic issues (speed, mobile, sitemap)

Week 6: Link Building & Off-Page SEO

• Importance of backlinks
• Types of backlinks (dofollow/nofollow)
• Guest posting, blogger outreach, broken link building
• Avoiding spammy link tactics
• Social signals & brand mentions

Practical Tasks:

• Identify backlink opportunities for your niche
• Build 2-3 quality backlinks

Week 7: Local SEO

• What is local SEO & who needs it
• Google Business profile setup & optimization
• Local citations & directory listings
• Customer reviews & reputation management
• Local link building

Practical Tasks:

• Create & optimize a Google Business Profile
• Submit listings to local directories

Week 8: SEO Analytics & Reporting

• Understanding metrics: impressions, clicks, CTR, rankings, bounce rate
• Using Google Analytics & Site Kit Insights
• Tracking keyword performance
• SEO reporting tools & dashboards
• Setting realistic SEO goals

Practical Tasks:

• Create an SEO performance report for your website
• Present insights & next steps

Week 9: Competitor Analysis

• Identifying competitors
• Analyzing competitor keywords, backlinks & content
• Tools: Ahrefs, SEMrush, SpyFu
• Finding content gaps

Practical Tasks:

• Run a complete analysis report
• Create a strategy to outrank one competitor

Week 10: Advanced Keyword & Content Strategy

• Topical clusters & pillar pages
• Content calendar creation
• Search intent mapping
• Latent semantic indexing (LSI) keywords
• Updating & repurposing content

Practical Tasks:

• Build a 1-month SEO content plan
• Create one pillar + supporting article cluster

Week 11: SEO for E-Commerce / YouTube / Blogs

• E-commerce SEO basics: product descriptions, category pages
• YouTube SEO: keywords, titles, tags, thumbnails
• Blog SEO structure & interlinking

Practical Tasks:

• Optimize one e-commerce product or YouTube video for SEO

Week 12: SEO Audit & Final Project

• How to run a full SEO audit checklist
• Common SEO mistakes to avoid
• How to stay updated (SEO news, algorithm updates)
• Final Project: Create and present a complete SEO strategy

Practical Tasks:

• Perform your audit
• Present your full 1-month SEO growth plan